| Core Competencies, Knowledge, Experience |
Understand consumers and emerging consumer trends and consumer buying behavior.
Have the ability to sift through consumer speak and generate insights to build a comprehensive GTM, aid proposition development etc.
Digital landscape , choice of media vehicles to impact consideration and choice. SEO, Performance Marketing.
Clear understanding of ROI on Media outlays.
Strong Cross functional skills and ability to work with ambiguity and unstructured environments is a requirement
|